《起号：给自媒体人的60条实操干货》内容简介
本书从账号的定位、搭建、起号、运营、变现五部分着手，结合大量实践经验，为自媒体人在自媒体发展不同阶段所采取的应对措施进行了总结理。本书既有对成功经验的总结，又有对失败教训的反思，旨在探讨在自媒体时代下提高账号成功率的实战方法，是自媒体从业人员以及对自媒体相关知识有兴趣的读者迅速了解自媒体运营全过程的必备工具书。
作者简介
池骋，巨土文化创始人兼CEO。
10余年自媒体实战经验，7年自媒体运营讲授经验。个人粉丝量超100万、孵化博主粉丝量超过4000万，在公众号、抖音、小红书、视频号等主流自媒体平台拥有大量实践案例，著有《放大：如何放大你的小才华》。
Introduction to the content of "Starting number: 60 practical operational dry goods for people from the media"
Starting from the five parts of account positioning, construction, initiation, operation and realization, combined with a large amount of practical experience, this book summarizes the countermeasures taken by we-media people in different stages of the development of we-media. This book not only summarizes the successful experience, but also reflects on the failure lessons, aiming to explore the practical methods to improve the success rate of accounts in the era of "we media". It is an essential reference book for "we media" practitioners and readers interested in "we media" knowledge to quickly understand the whole process of "we media" operation.
About the author
Chi Cheng, founder and CEO of Jutu Culture.
More than 10 years of practical experience in we-media, 7 years of experience in we-media operation and teaching. The number of personal fans exceeds 1 million, the number of incubator blogger fans exceeds 40 million, and he has a large number of practice cases on mainstream self-media platforms such as public account, Douyin, XiaoHongshu, and Video number. He is the author of Amplification: How to Enlarge Your Little Talent.
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