内容简介

《投资第1课》是一本为普通投资者写就的入门读物。现代社会是一个分工高度专业化和精细化的社会，任何一个人都不可能、也没必要去学习所有的知识——生病了，找医生；有纠纷，找律师。投资是不是也应该如此？

相比其他行业，投资行业有个很大的不同：作为用户，在绝大多数时间里，都无法评价产品，以及相应服务的好坏。

“短期涨得好，不代表长期能赚钱。我们看到的投资收益，有可能是牛市带来的，有可能是短期市场风格带来的。如果不具备基本的金融素养（Financial Literacy），我们就无法辨别这个结果是能力还是运气，更无法在将来获得这个收益。

更重要的是，即使我们选择了好的投资产品，如果不具备基本的投资知识，也可能会经历’贪婪和恐惧‘，在关键时刻无法拿住”，作者如是说。

本杰明·格雷厄姆曾说：

“投资艺术有一个特点不为大众所知。门外汉只需些许努力与能力，便可以取得令人尊敬（即使并不可观）的结果。但是如果人们想在这个容易获取的标准上更进一步，则需要更多的实践和智慧。”

这本书希望做到的，就是正确地找到这“些许努力”：

1.学习投资的大道以及基本的知识；

2.树立正确的财富观；

3.理解投资为什么可以赚钱、赚的是什么钱；

4.这些钱本质上又是从哪儿来的；

5.如何赚到这些钱。

本书以有知有行App专栏《投资第一课》为蓝本，凝聚了孟岩多年实盘投资经验，以及服务用户的体会与心得。经与合伙人张潇雨、有知有行团队不断优化、迭代，本书已成为一本适时、及时的个人资产管理指南。

作者简介

孟岩，有知有行创始人，播客《无人知晓》主理人。2004年毕业于北京航空航天大学计算机科学与工程系，曾就职于Sun Microsystems、微软，先后创立“财帮子”“且慢”“有知有行”。2005年开始投资，2017年开始在公众号“孟岩”实盘记录自己的投资实证。

Content introduction

Investing Lesson 1 is a primer for the average investor. Modern society is a highly specialized and refined division of labor society, any one person can not, nor need to learn all the knowledge - sick, find a doctor; If you have a dispute, call a lawyer. Should the same be true of investing?

Compared with other industries, the investment industry has a big difference: as a user, most of the time, can not evaluate the product and the corresponding service is good or bad.

"A good short-term rise does not mean that you can make money in the long run." The investment returns we see may be brought by the bull market, and may be brought by the short-term market style. Without basic Financial Literacy, we will not be able to discern whether the result is ability or luck, let alone reap the benefits in the future.

More importantly, even if we choose good investment products, if we do not have basic investment knowledge, we may experience 'greed and fear' and fail to grasp the key moment, "the authors say.

Benjamin Graham once said:

"There is a feature of investing in art that is not widely known. With a little effort and ability, a layman can achieve respectable, if not impressive, results. But more practice and wisdom is needed if people want to go one step further on this easily accessible standard."

What this book hopes to do is to get this "little effort" right:

1. Learn the road of investment and basic knowledge;

2. Establish a correct view of wealth;

3. Understand why investment makes money and what it makes money for;

4. Where the money essentially came from;

5. How to make the money.

This book is based on the App column "The First lesson of Investment", which embodies Meng Yan's many years of solid investment experience, as well as the experience and experience of service users. Through continuous optimization and iteration with partner Zhang Xiaoyu and YouZhiYouxing team, this book has become a timely and timely personal asset management guide.

About the author

Meng Yan is the founder of YouKnow YouDo and the host of the podcast No One Knows. Graduated from the Department of Computer Science and Engineering of Beijing University of Aeronautics and Astronautics in 2004, worked for Sun Microsystems and Microsoft, and successively founded "Financial Help", "Wait slowly", "Knowing and doing". In 2005, he began to invest, and in 2017, he began to record his investment evidence in the public number "Mengyan".