《金融道》内容简介
一群从未干过银行的“门外汉”，一家不到十年历史的小字辈银行，在金融业中无疑属于“弱势群体”，但是“弱势”的他们也因此疯狂。广东发展银行杭州分行，他们在十年的历史中创造了一个又一个奇迹：
在金融业极其发达的浙江省，这家省级分行的总资产利润率排名第一；
创造了中国银行史上几乎闻所未闻的极低的不良贷款率；
在案件频发的国内银行业，他们的道德风险损失却是0；
十年前以“门外汉”居多的团队，如今却赢得了同行最广泛的认可，业内感叹：“工行的网点，招商的科技，广发的人”。
作者简介
周时奋，宁波大学教授，硕士生导师。主要著作有《创世纪第二十章》、《地中海的秩序》、《走向统一帝国》、《市井》、《重读中国历史》、《风雅南塘》、《金融道》等三十余部。
陈琳，财经作家，金融理财师。从事银行经营管理多年，擅长银行战略规划、企业文化策划、金融创新研究，对个人理财、公司信贷、品牌管理、市场营销等领域有独到的认识和丰富的实战经验。
Introduction to the content of Financial Tao
A group of "laymen" who have never worked in a bank, a small bank with a history of less than ten years, undoubtedly belong to the "vulnerable group" in the financial industry, but the "vulnerable" they are also crazy. Guangdong Development Bank Hangzhou Branch, they have created one miracle after another in the history of ten years:
In Zhejiang Province, where the financial industry is extremely developed, the provincial branch ranks first in total asset profit margin;
Creating an extremely low non-performing loan ratio almost unheard of in the history of Chinese banking;
In the domestic banking industry, where cases are frequent, their moral hazard loss is zero;
Ten years ago, most of the "layman" team, but now won the most widely recognized peers, the industry lamented: "ICBC's network, investment technology, wide development of people."
About the author
Zhou Shifen is a professor and master tutor of Ningbo University. His main works include more than 30 books, such as the twentieth Chapter of Genesis, The Order of the Mediterranean, Towards a Unified Empire, The City Well, Re-reading Chinese History, Fengya Nantang, and Financial Dao.
Chen Lin is a financial writer and financial planner. He has been engaged in bank operation and management for many years, and is good at bank strategic planning, corporate culture planning, and financial innovation research. He has a unique understanding and rich practical experience in personal finance, corporate credit, brand management, marketing and other fields.
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