作品简介
细节决定成败，信任决定买卖。
卓越的销售从不抱怨环境，把和客户的每一个触点都当做成交场景，不放过任何成交可能。
《细节决定成交》是经管畅销书作者倪建伟的新作，是多部线上课程的精华集结出版。
作者认为，真正卓越的销售都是通过商务细节“得人心”，细节决定成交。
有22年从业经验的销售总经理给你的34堂销售实战商务礼仪课，从基础商务礼仪、礼物社交、商务招待和商务说服四个方面帮你和客户有效互动，让每一次和客户打交道都能够助力成交。
9个基础商务礼仪：初见如何提升好感？商务场合如何着装？如何用好弱关系？
6个礼物社交秘密：花小钱选礼的要诀、送的好又要送的巧，送礼被拒如何化解？
9个商务招待要点：如何花费不多又体面？如何高情商点菜？如何敬酒和拒酒？
10个商务说服心法：说服的核心在于攻心，如何一句话破解对方的防御？教你应对异议的万能处理法！
倪建伟，中国工业销售联盟创始人。曾在数家世界500强企业担任销售总经理，就职于日本荏原机械、德国西门子、美国Tuthill（泰悉尔集团）等。2009年发表《销售没有冬天》，2011年出版图书《销售就是要搞定人》，2019年出版图书《爆发式赢单：金牌销售实战手记》，2023年出版图书《赢单》。
Introduction of works
Details determine success or failure, trust determines the sale.
Excellent sales never complain about the environment, and every touch point with customers as a transaction scene, not let go of any transaction possibility.
"The Details Decide the Deal" is the new work of Ni Jianwei, the bestselling author of economic management, is the essence of many online courses.
The author believes that the truly excellent sales are through the business details "popular", the details decide the transaction.
The sales general manager with 22 years of experience gives you 34 sales practice business etiquette classes, from the basic business etiquette, gift social, business hospitality and business persuasion four aspects to help you effectively interact with customers, so that every time you deal with customers can help the transaction.
9 Basic Business etiquette: How to promote good feelings at first sight? How to dress for business occasions? How to make good use of weak ties?
6 Gift social secrets: Tips for choosing a gift with a small amount of money, giving a good gift and giving a good chance, how to resolve the rejection of gifts?
9 Business Hospitality tips: How to Spend Less and Look Good How to order with high EQ? How to toast and refuse wine?
10 business persuasion heart method: The core of persuasion is to attack the heart, how to crack the other side's defense in one sentence? Teach you the universal way to deal with dissent!
Ni Jianwei, founder of China Industrial Sales Alliance. He worked as a sales manager for several Fortune 500 companies, including Ebara Machinery in Japan, Siemens in Germany, and Tuthill Group in the United States. In 2009, he published "Sales Without Winter", in 2011, he published the book "Sales is to get people", in 2019, he published the book "Explosive Winning Single: Gold Medal Sales Practical Notes", and in 2023, he published the book "Winning Single".
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