《争论与说服》为什么有人相信地球是平的？
为什么有人不信任疫苗？
为什么你觉得证据确凿的事情却总有人不相信？
在后真相时代，人们似乎无法做到理性地讨论问题。
网络上的相互攻击和谩骂日益常见，而在日常生活中，我们甚至难以跟亲近的人对话。
面对争论，我们该如何改变别人的想法？
知名作家大卫·麦克雷尼通过引人入胜的真实故事，结合心理学家、神经科学家的最新研究，揭秘了人类思维的局限性、群体思维的力量以及深度说服的策略和效果，让我们既能了解人类观念的改变如何促进社会变革，又能学会如何改变我们所关心的人的想法，而不损害关系本身。
作者简介
[美]大卫·麦克雷尼DavidMcRaney
作家、记者、知名播客主持人。两次获得威廉·赫斯特新闻奖（WilliamRandolphHearstAward）。曾从事过编辑、摄影师、配音演员、电视主持人、数字内容经理等职业。著有《聪明人的心理学》（YouAreNotSoSmart）、《你其实可以更理智》（YouAreNowLessDumb）等。
程璇
谢菲尔德大学教育心理学硕士。现为图书编辑，曾参与翻译《正念领导力》《意义地图》《焦虑的意义》等书。
Why do some people believe that the Earth is flat?
Why do people distrust vaccines?
Why is it that people don't believe everything you think is proven?
In the post-truth era, people seem unable to discuss issues rationally.
Online attacks and abuse are increasingly common, and in daily life, it is difficult to even talk to people close to us.
In the face of arguments, how can we change others' minds?
Through compelling true stories, combined with the latest research from psychologists and neuroscientists, author David McCraney reveals the limits of the human mind, the power of groupthink, and the strategies and effects of deep persuasion, so that we can both understand how changing human attitudes contribute to social change and learn how to change the minds of the people we care about. Without harming the relationship itself.
About the author
DavidMcRaney
Author, journalist and popular podcast host. William hurst journalism award twice (WilliamRandolphHearstAward). He has worked as an editor, photographer, voice actor, TV host, and digital content manager. He is the author of "The Psychology of Smart People" (YouAreNotSoSmart) and "You Can Actually Be more Rational" (YouAreNowLessDumb).
Cheng Xuan
Master of Educational Psychology, University of Sheffield. He is now a book editor and has participated in the translation of books such as "Mindful Leadership", "Meaning Map" and "The Meaning of Anxiety".
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