《高质量经营》内容简介

　　创维前CEO杨东文先生曾受命于危难之际，接手创维的经营管理，仅用3年，就使创维彩电销售业绩破100亿元，即使在经济危机时期也保持收入和利润的良性增长，把创维做成了行业领军企业与黑电冠军，书写了一个精彩的商界传奇。

　　在本书中，作者结合自己从事企业经营管理近30年的实战经验，站在会计学与社会学的双重视角，以高质量经营为主线，财、人双线并发

　　①将经营管理者惯常所抵触的财务报表简易化、图片化，以可视化模型助力看透降本增效的企业经营逻辑；

　　②建立经营型组织，通过人的提升来强化组织，进而使组织效率和经营质量的飞轮急速转动；

　　③围绕产品、资产、产业等全链条各关键要素，逐渐提升经营维度，由内而外实现经营效率和效益的双增长。

　　通篇兼有简明理论与实用工具，另附有多重丰富案例，在系统总结企业经营管理的本质和规律的同时，给出了提高经营质量的模式和方法，帮助读者正确认识和把握商业的本质，重塑思维模式，让企业实现更好的发展，对想要实现能够可持续发展的高质量经营的广大企业经营管理者，有指导意义。

　　作者简介

　　杨东文

　　现任维科技术股份有限公司(股票代码600152)副董事长、总裁。

　　兼具会计学和社会学背景：1982-1986年，中南财经政法大学会计系，经济学学士；1986-1988年，南开大学社会学系，法学硕士。

　　兼有大学教授和企业家的双重身份：曾任海南大学经济学院副教授、会计系主任，海南中达会计师事务所所长，创维数码控股有限公司CEO，创维集团总裁。

　　他于2000年担任创维集团营销总经理，仅用3年时间，就帮助创维彩电销售业绩跨上100亿元的新台阶；于2005年担任创维集团彩电事业本部总裁，坚持技术创新，推动产业转型，使创维在平板时代成为中国彩电品牌第一名。在他的领导下，在2008年全球经济危机时期，创维彩电的整体销售额仍保持继续增长，销售额及利润水平都位居中国彩电品牌第一名。2012年，面对彩电行业转型和国外品牌夹击的双重压力，他带领创维彩电突出重围，开创了领先业界水平的“酷开”系列家庭娱乐电视。

Brief introduction of "High Quality Management"

Mr. Yang Dongwen, the former CEO of Skyworth, was appointed to take over the operation and management of Skyworth at a time of crisis. In just three years, Skyworth color TV sales exceeded 10 billion yuan. Even in the period of economic crisis, Skyworth maintained a healthy growth in revenue and profit, making Skyworth an industry leader and a champion of black TV, writing a wonderful business legend.

In this book, the author combines his nearly 30 years of practical experience in business management, stands in the dual perspective of accounting and sociology, and takes high-quality management as the main line, and financial and human resources are concurrent

① Simplify and picture the financial statements that managers often conflict with, and use visual models to help see through the business logic of reducing costs and increasing efficiency;

② Establish a management organization, strengthen the organization through the promotion of people, and then make the flywheel of organizational efficiency and management quality turn rapidly;

(3) Focus on the key elements of the whole chain such as products, assets, and industries, gradually improve the management dimension, and achieve double growth of operating efficiency and efficiency from the inside out.

The whole article combines simple theories and practical tools, and is accompanied by multiple rich cases. While systematically summarizing the nature and laws of enterprise operation and management, it also provides models and methods to improve the quality of operation, helping readers to correctly understand and grasp the nature of business, reshaping their thinking mode, and enabling enterprises to achieve better development. It is of guiding significance to the managers of enterprises who want to realize the high-quality management of sustainable development.

About the author

Yang Dongwen

He is currently Vice Chairman and President of Vico Technology Co., LTD. (Stock code 600152).

Both accounting and sociology background: 1982-1986, Zhongnan University of Economics and Law, Department of Accounting, Bachelor of Economics; 1986-1988, Department of Sociology, Nankai University, LLM.

He is a university professor and an entrepreneur: He used to be an associate professor and director of the accounting Department of the School of Economics of Hainan University, director of Hainan Zhongda Accounting Firm, CEO of Skyworth Digital Holdings Co., LTD., and president of Skyworth Group.

In 2000, he served as the marketing general manager of Skyworth Group. In just 3 years, he helped Skyworth color TV sales reach a new level of 10 billion yuan. In 2005, he served as the president of Skyworth Group's color TV business headquarters, insisting on technological innovation and promoting industrial transformation, making Skyworth the first color TV brand in China in the tablet era. Under his leadership, during the global economic crisis in 2008, Skyworth color TV's overall sales continued to grow, and both sales and profits ranked first among Chinese color TV brands. In 2012, in the face of the dual pressure of color TV industry transformation and foreign brands, he led Skyworth Color TV to highlight the siege and created the industry-leading "cool open" series of home entertainment TV.