《发现可爱》【内容介绍】

　　他的封面插画定义了《an·an》《POPEYE》《BRUTUS》的初代风格；他的文创品牌拥有1.3万种产品，他的限定店铺外总有少女们排起长队。将美式波普与江户趣味完美结合，他创造了“日式可爱”，风靡半个世纪，如今仍在影响人们看待商业与艺术的方式。他就是日本殿堂级插画大师、CITYPOP视觉初代领军人物、重新定义“可爱”的流行鬼才、插画界的“少女总统”、永不过时的都市色彩创造者——原田治。

　　《发现可爱：原田治作品集》是目前最全面的原田治作品集，以26个字母为结构将贯穿原田治生涯所有阶段的不同作品完整呈现，包括插画、手稿、书籍装帧、商品设计、品牌形象设计、艺术评论等等。内文涵盖五百多幅全彩图片，除原田治作品外，更收录重要创作者中野翠、土井章史、及川贤治等人的介绍文章，及东京世田谷文学馆特别编纂的详细年谱。在日本泡沫经济时代的流行文化中，原田治是特别的存在，他的作品也伴随东京的世纪末景观开出了与都市青年个体息息相关的清爽花朵。当我们回顾原田治在杂志、文创、家居等领域的成就时，也能感受到商业与艺术的完美合奏，他令插画的边界无线扩展，常看常新。人们想要拥有原田治的心情，就是不被年龄、地域所限，永久地让玩乐之心伴随左右的期盼。

　　【作者介绍】

　　原田治（HarataOsamu，1946—2016），生于东京，毕业于多摩美术大学。1970年在杂志《an·an》创刊号发表作品后正式以插画师身份出道。20世纪80年代，一跃成为日本的超人气插画家。受同年代美国漫画和波普艺术的影响，他在创作中擅长使用清爽的线条和大胆的配色，这也奠定了“日式可爱”风格的基础。作为CITYPOP初代风格的领军人物，原田治曾为《POPEYE》《BRUTUS》《an·an》等知名老牌杂志绘制封面及插画。而他最具代表性的作品，则是他创立的个人品牌“OSAMUGOODS”。该品牌灵感来自英国的《鹅妈妈童谣》（MotherGoose），曾推出文具、服饰、日用品等各类产品，涵盖生活的方方面面，畅销半个世纪，至今仍在经营和销售，在全世界范围内被不断联名、二创，是都市文化中不可或缺的风景线。

　　【译者介绍】

　　唐诗，独立编辑、日语译者，大平面书系团队成员。主要从事艺术类图书的策划、翻译工作。曾策划出版《奈良美智：始于空无一物的世界》《私摄影论》《孤芳自赏的尺度》等图书，译作有《深濑昌久：渐渐变成乌鸦的男人》《立花》《发现可爱：原田治作品集》《原田治的美术笔记》等。

　　【设计师介绍】

　　山川，设计师，现居上海。2017年进入平面设计领域，于同年成立山川制本workshop，为出版、创意、艺术视觉、音乐专辑和广告制作提供设计解决方案。其作品获台湾金点设计奖奖章，多次入选APD亚太设计年鉴。2023年策划出版“大平面Wildpress”艺术书系，关注发生于城市的视觉思潮，并致力于把它们以中文图书的形式推向中国读者。

　　

"Discovering Cuteness" 【 Content Introduction 】

His cover illustrations define the original style of an·an, POPEYE and BRUTUS; His cultural and creative brand has 13,000 products, and there are always long lines of teenage girls outside his limited shops. Combining American pop with Edo fun, he created "Japanese cuteness" that has been popular for half a century and continues to influence the way people look at business and art. He is Japan's world-renowned illustrator, the original leader of CITYPOP vision, the pop genius who redefines "cute", the "girl president" of illustration, and the timeless urban color creator - Harada Harada.

Discovering the Lovely: Harada's Collection is the most comprehensive collection of Harada's works, structured in 26 letters, presenting a complete collection of Harada's works throughout all stages of his career, including illustrations, manuscripts, book binding, merchandise design, brand image design, art criticism, and more. In addition to Harada's works, the text includes introductory articles by Nakano Tsui, Doi Akishi, and Kawa Kenji, as well as a detailed chronology specially compiled by Setagaya Literature Museum in Tokyo. Harada is a special presence in the pop culture of Japan's bubble economy era, and his work has emerged as a refreshing flower related to the urban youth individual with the late-century landscape of Tokyo. When we look back on Harada's achievements in the fields of magazines, literature and creativity, and home furnishings, we can also feel the perfect combination of business and art. He makes the boundaries of illustration expand wirelessly and constantly look at new things. People want to have Harada's mood, is not limited by age, region, permanently let the heart of play accompanied by the expectation.

【 Introduction of the author 】

HarataOsamu (1946-2016) was born in Tokyo and graduated from Tama Art University. In 1970, his work was published in the first issue of the magazine an·an, and he began to work as an illustrator. In the 1980s, he became a popular illustrator in Japan. Influenced by contemporary American comics and pop art, he excelled at using clean lines and bold color schemes in his creations, which also laid the foundation for the "Japanese cute" style. As a leader of the original style of CITYPOP, Harada has drawn covers and illustrations for well-known old magazines such as POPEYE, BRUTUS and an·an. His most iconic work is his personal brand "OSAMUGOODS." Inspired by the British "MotherGoose nursery rhyme" (MotherGoose), the brand has launched stationery, clothing, daily necessities and other products, covering all aspects of life, best-selling for half a century, and is still operating and selling, and is constantly co-branded and created around the world, and is an indispensable landscape in urban culture.

【 Introduction 】

Tang Shi, independent editor, Japanese translator, and member of the team of Great Flat Books. He is mainly engaged in the planning and translation of art books. He has planned the publication of books such as "Nara Mizhi: From the World of Nothing", "Private Photography", "The scale of Solitary Self-appreciation", and translated "Fukase Masahisa: The Man who gradually became a Crow", "Tachibana", "Discovering Loveliness: Harada Harada's collection" and "Harada Harada's art Notes".

【 Designer Introduction 】

Shan Chuan, designer, lives in Shanghai. In 2017, he entered the field of graphic design and established Yamakawa Seimoto workshop in the same year, providing design solutions for publishing, creative, artistic vision, music albums and advertising production. His works have won the Taiwan Golden Dot Design Award Medal and been selected in the APD Asia Pacific Design Yearbook for many times. In 2023, we plan to publish the "Wildpress" art book series, which focuses on the visual trends occurring in the city, and is committed to introducing them to Chinese readers in the form of Chinese books.