《以用户为中心》内容简介
用户研究，是通过研究需求者的感知、认知、决策和行动，聚焦于需求者自身、产品业务属性以及用户环境，发现需求的驱动因素和阻碍因素，并通过满足需求实现价值创造，最终为企业带来业务增长。
本书从用户研究的底层逻辑和原则到系统方法论，再到实战技巧，总结了作者从事用户研究的实战经验，搭建了用户研究的系统框架，提供了清晰的思考模式和执行路径，助力读者成为用户洞察专家。
作者简介
陈峻锐
毕业于清华大学公共管理学院，用户研究专家，拥有17年市场与用户研究经验、4年产品经理从业经验及6年用户体验从业经历，对用户研究、体验管理、数据分析、行业和竞品研究领域有深度理解和认知。
曾任滴滴出行资深用户研究专家，负责搭建了滴滴用户体验评价分析体系。
著作《匹配度：打通产品与用户需求》。
"User-centered" content introduction
User research is to study the perception, cognition, decision and action of the demanders, focus on the demanders themselves, product business attributes and user environment, find the drivers and obstacles of demand, and realize value creation by meeting the demand, and ultimately bring business growth to the enterprise.
From the underlying logic and principles of user research to system methodology, and then to practical skills, this book summarizes the author's practical experience in user research, builds a systematic framework for user research, provides a clear thinking mode and execution path, and helps readers become user insight experts.
About the author
Chen Junrui
Graduated from the School of Public Administration of Tsinghua University, user research expert, with 17 years of experience in market and user research, 4 years of experience as product manager and 6 years of experience as user experience, has a deep understanding and cognition of user research, experience management, data analysis, industry and competitive product research.
He used to be a senior user research expert of Didi Chuxing and was responsible for building the Didi user experience evaluation and analysis system.
The book "Matching degree: Connecting products and user needs".
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