In 1982, New Hope was founded. Over the past 40 years, New Hope has developed from farming to the world's top 500 enterprises with the whole industry chain from farm to table, with annual sales revenue of more than 250 billion yuan, and the world's largest feed production and sales volume in 2021.
What did New Hope and its founder, Liu Yonghao, do right?
This is the evolution of a business. In the 40 years of continuous development, how does New Hope choose the track, how does it establish a mechanism, how does it keep up with The Times, how does it change the organization, how does it arrange inheritance, and how does it face the temptation of complex diversification and build an industrial ecology that suits it? What is there to learn from this company? This is the summary of Liu Yonghao's management and operation wisdom, and the epitome of the development and exploration of Chinese private enterprises.
This is the story of a company that relies on organizational change and institutional innovation to find momentum. Executives with an average age of over 30 are not only rare in traditional large enterprises, but also have the determination and results to carry out organizational change. Nearly 500 partners and more than 100 partnership enterprises have built a sound industrial chain ecology.
This is a history of traditional enterprises using scientific and technological innovation to seek development. They use modern technology to renew ancient industries, use biological gene technology to promote breakthroughs in the research and development of breeding pig "chips", use digital technology to optimize feed formula and breeding management, use flexible robots and intelligent technology to apply to agriculture and food production scenarios, and add digital twin systems to production and management. How to combine new technologies with traditional industries and find new growth points and tracks, New Hope people give answers in the book.
This is a classic case of how a generation of entrepreneurs layout development and orderly inheritance. As a witness, participant and builder of China's reform and opening up, New Hope will continue to advance with the development of The Times in the future.
Human finance observer Qin Shuo and his team conducted in-depth exchanges and field visits with Liu Yonghao and many New Hope people. Through the anatomy of New Hope's 40 years of development, they helped readers to deeply understand the business logic and lessons learned of the development and growth of a local Chinese enterprise, as well as the unique business philosophy and management thoughts of its founder and management team.
About the author
Liu Ruimin, pen name Liu Zi. Male, born in 1984. Columnist, rural revitalization and county economist. He has more than one million words of articles on rural observation, county development, cultural comparison, grass-roots governance and some literary works.
Qin Shuo, a well-known media person, humanistic financial observer, former editor of South Wind Window and China Business News, initiator of the new media brand "Qin Shuo Circle of Friends".