《点亮小红书》内容简介
在互联网迅速发展的时代背景下，社交媒体平台日益成为企业和个人进行宣传推广的重要渠道。而在众多社交媒体平台中，小红书凭借高质量用户群体和强大的变现能力，成了广受关注的焦点。
《点亮小红书：获客增长实战指南》是一本以小红书运营为主题的实战指南，从理论到实战，分为先导篇、入门篇、进阶篇、高阶篇和案例篇五部分。先导篇简单介绍小红书的运营方式和基本运营方法论。入门篇围绕账号定位、账号搭建、账号视觉、账号功能、账号内容和账号“避坑”介绍如何搭建爆款账号。进阶篇提供6套实战技巧，涵盖关键词选择、爆文生产、矩阵运营、流量引导、广告投放和变现等策略。高阶篇深入探讨用户心理、数据分析、团队管理和运营模型。案例篇通过实际案例展示各品类在小红书上高效变现的运营策略。
《点亮小红书：获客增长实战指南》适合以小红书为主要平台的自媒体人阅读、学习，帮助读者打造优质账号，实现高效变现。
作者简介
胡石玉，网名大柯、Kosan。犀鸟教育前合伙人，曾任京东项目负责人、科大讯飞项目负责人。
现任猛犸潇湘创始人兼CEO，主营小红书培训。人人都是产品经理、鸟哥笔记等平台作者，京东大学、起点学院、运营研究社等机构演讲嘉宾。
"Light the Little Red Book" content introduction
In the context of the rapid development of the Internet, social media platforms have increasingly become an important channel for enterprises and individuals to carry out publicity and promotion. Among many social media platforms, XiaoHongshu has become the focus of widespread attention with its high-quality user base and strong liquidity ability.
"Light up the Little Red Book: A practical guide to gain Customer Growth" is a practical guide with the theme of the operation of the Little Red book. From theory to practice, it is divided into five parts: pilot part, introduction part, advanced part, advanced part and case part. The first part briefly introduces the operation mode and basic operation methodology of XiaoHongshu. The introduction introduces how to build explosive accounts around account positioning, account construction, account vision, account function, account content and account "escape pit". The advanced part provides 6 sets of practical skills, covering keyword selection, burst text production, matrix operation, traffic guidance, advertising and cash strategies. Advanced chapters delve into user psychology, data analysis, team management, and operational models. The case part shows the operation strategy of each category to realize the money efficiently in the Little Red Book through actual cases.
"Light up the Little Red Book: A practical guide to gain customer Growth" is suitable for the small Red book as the main platform of the self-media people to read and learn, to help readers create high-quality accounts, to achieve efficient realization.
About the author
Hu Shiyu, who goes by the online names Dake and Kosan. The former partner of Hornbill Education, was the project leader of Jingdong and the project leader of iFlytek.
The current founder and CEO of Mammoth Xiaoxiang, the main small red book training. Everyone is a product manager, author of platforms such as Bird Notes, and guest speaker of Jingdong University, Qidian College, Operation Research Society and other institutions.
热门标签
书单推荐