《5小时吃透小红书》内容简介
在全网流量挤压和用户增长放缓的当下,小红书却实现了用户的翻倍增长。很多原来在抖音、视频号等平台活跃的网络达人都入驻小红书,越来越多的普通人也选择在小红书上开展副业或创业。那么,运营好小红书并获得变现,博主需要掌握哪些方法呢?
本书从精准定位、爆款内容、高效出片、精细运营及多元变现五个方面展开讲述,为读者提供了人设定位公式、爆款笔记的创作方法、一部手机就能做好拍摄剪辑的方法、快速涨粉攻略及账号运营规划、小红书变现的方式、提升变现力的方法。同时,本书还提供了大量精彩的实战案例,读者可从中获得启发,找准自己的小红书账号定位,提升运营能力。总之,本书对小红书运营与变现的方法做出了系统、翔实的讲解,能够为读者提供有效的、切实可行的指导。
本书适合希望通过小红书开展副业及创业的人员、在小红书上开展营销推广工作的实体商家及电商团队等相关人员阅读,也可以作为培训机构学员、新媒体从业者的参考用书。
作者简介
厦九九
“90后”百万粉丝自媒体人、自媒体教育平台创始人、多平台MCN机构创始人、个人IP商业顾问、今日头条公开课官方导师、百度百家号官方导师;
小红书头部教育博主,主讲小红书运营课、文案写作课、读书变现课,累计培训学员超过30000人,服务过十点读书、鸿星尔克、字节跳动、百度等多家知名企业。
5 hours to understand the little red book content introduction
At a time when the traffic of the whole network is squeezed and user growth is slowing down, little Red Book has achieved double the growth of users. Many network talents who were originally active in platforms such as Tiktok and video number have settled in Little Red Book, and more and more ordinary people also choose to carry out side businesses or start businesses in Little Red Book. So, what methods do bloggers need to master to run a good little red book and get cash?
This book tells the story from five aspects: precise positioning, explosive content, efficient production, fine operation and multiple realization, providing readers with the formula of people setting, the creation method of explosive notes, the method of shooting and editing can be done with a mobile phone, the guide to rapid growth of powder and account operation planning, the way of small red book realization, and the method of improving the realization force. At the same time, the book also provides a large number of wonderful practical cases, readers can be inspired to find their own small red book account positioning, improve the operation ability. In short, the book has made a systematic and detailed explanation of the operation and realization of the little Red Book, which can provide readers with effective and practical guidance.
This book is suitable for people who want to carry out side business and entrepreneurship through Little Red Book, entity merchants and e-commerce teams to carry out marketing promotion work in Little Red Book, and can also be used as a reference book for trainees of training institutions and new media practitioners.
About the author
Hakuku
"After 90" millions of fans from the media, we media education platform founder, multi-platform MCN organization founder, personal IP business consultant, today's headlines open class official tutor, Baidu 100 official tutor;
Small red book head education blogger, mainly teaches small red book operation class, copywriting class, reading realization class, training more than 30,000 students, served ten points reading, Hongxing Erke, Bytedance, Baidu and other well-known enterprises.