作品简介
本书讲述了一家享誉全球的公司和一个丹麦家庭的非凡故事，他们90年来一直捍卫儿童的游戏权利，并相信成年人也应该抽出时间来培养他们内心的孩子。《乐高传》建立在丹麦知名传记作家詹斯·安德森对乐高90年公司档案的独特访问，以及与乐高集团前总裁兼首席执行官、创始人的孙子克伊尔德·克里斯蒂安森的广泛交谈之上。
《乐高传》是一本引人入胜的书，讲述了几代人对童年的看法和游戏的重要性，也是一个重要的商业案例研究，说明创新和创造力如何帮助领导者将乐高从一个小型木工企业转变为世界上最大的游戏材料生产商和世界上最受喜爱的品牌之一。
詹斯·安德森，丹麦国民级传记作家，曾凭借《安徒生传》获得了多项国际大奖，写过包括丹麦现任女王玛格丽特女王、王储在内的多位丹麦知名人物的传记。他还拥有北欧文学博士学位，在多家报纸担任文学评论工作。
Introduction of works
This book tells the extraordinary story of a world-renowned company and a Danish family who have been defending children's right to play for 90 years and believe that adults should also take time out to nurture their inner child. The Lego Biography is based on renowned Danish biographer Jens Andersson's unique access to 90 years of Lego's corporate archives, as well as extensive conversations with former Lego Group president and CEO Keilde Christiansen, grandson of the founder.
The Lego Story is a fascinating account of generations' views on childhood and the importance of play, and an important business case study that illustrates how innovation and creativity have helped leaders transform Lego from a small carpentry business into the world's largest producer of play materials and one of the world's most loved brands.
Jens Andersson is a Danish national biographer who has won several international awards for his Life of Hans Christian Andersen and has written biographies of many well-known Danish figures, including the current Queen Margrethe and the Crown Prince. He also holds a doctorate in Nordic literature and has worked as a literary critic for several newspapers.
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